Cherry Coded

Cherries on Cherries

Client Kraft/Capri Sun

AGENCY INSIGHT

Pinterest is seeing a spike with Cherry Red items and predicts it to be

the next hot thing in 2025, as they’re calling it, Cherry Coded. Cherry

Coded is ”dark, sweet and such a vibe.” We would like to remind our

consumers that Capri Sun has always been Cherry Coded

IDEA:

Jumping into this trend we will be making nostalgic, fun, you’re

favorite drink wall screensavers people can use as their phone

backgrounds.

EXECUTION:

Fun product photoshoot really leaning into the cherry red aesthetic,

creating 3 different scenes and getting 1 image from each

scene that we can use as phone savers. Posting the screen savers on

IG stories and creating a reel so they live on forever.