Capri Sun Cherry Coded
A social-first campaign built around one idea: everything, everywhere, all cherry.
The Approach
“Cherry Coded” leaned all the way in, color, concept, and composition. We built a fully saturated cherry red world where the Capri Sun Wild Cherry pouch was the only break in the system.
Each setup played with a different kind of chaos: a packed tabletop, a spilled bag, a floating hero moment. The through line was contrast, structured vs. messy, graphic vs. playful all tied together by that unmistakable cherry red.
The Build
Shot in studio, the campaign was designed for scroll-stopping social moments. Every prop, texture, and highlight was intentional, layered to reward a second look.
I worked alongside a tight team:
Photographer: Ryan Bringas
Creative Director: Glo Diaz
Prop Stylist: Janelle Gonyea
Lighting Tech: Gadi Solis
Production Coordinator: Camilla Ciedel
The Result
Bold, graphic, and a little surreal, imagery that lives comfortably in the feed but stands out instantly. A campaign that turns a single flavor into a full visual world.
